Griggs Boutique Interiors
A complete website rebuild for Nantwich-based interior design & installation company that had outgrown its digital presence.
Griggs Boutique Interiors has built a reputation as one of the region's most trusted names in high-end interior design and installation. But the business had evolved significantly - moving beyond its roots in bathroom design into a full-service interior consultancy with a portfolio of premium residential and commercial projects. The website hadn't kept up. Outdated design, limited UX, poor navigation and an aesthetic that no longer reflected the quality or breadth of the work being produced. Owner Danny knew it was costing him enquiries - the kind of clients Griggs Boutique deserved simply weren't connecting with the digital presence they were finding. Esben Studio was brought in to solve that. We designed and built a completely new website - one that properly represented the new era of Griggs Boutique Interiors, spoke to the right customers and gave the business a digital presence it could be proud of.
Client
Griggs Boutique Interiors
Year
2025
Services
Web Design, Web Development, UX, Brand Direction
Repositioning a business through design
The brief wasn't just a new website. It was a repositioning. Griggs Boutique Interiors had evolved. They had more experience, a broader service offering, a higher-end client base. And yet none of that was coming through in how the business presented itself online. All leads would be self-made through in-person relationships or word of mouth. We started by understanding who Danny's best clients were and what they were looking for in Danny. Everything followed from that - the layout, the photography integration, the navigation structure, the copywriting and the way the service offering was presented. A business that does exceptional work deserved a website that showed it.
Built to generate enquiries, not just impressions.
Good-looking websites that don't convert are a common problem in the interiors and design space. The focus goes on visual impact and not enough attention is paid to the journey a potential client takes - from landing on the site to picking up the phone or visiting the store. We built the Griggs Boutique website with that journey at its centre. Clear service presentation, an intuitive structure that guides visitors naturally towards contact, and a design that communicates credibility and expertise at every scroll.
