Association of Sporting Directors
On-site photography and film production at the inaugural ASD Global Conference
The Association of Sporting Directors exists at the intersection of football's most influential minds. Founded by Joel, the ASD brings together senior sporting directors, technical leaders and executives from elite clubs and organisations worldwide for its annual Global Conference - a platform for strategic leadership, the evolving responsibilities of sporting directors and the future of sport. For an organisation at that level, the visual content representing it needs to match the weight of what happens in the room. The conversations, the speakers, the atmosphere, the candid moments between sessions - all of it tells the story of why the ASD matters and why the conference is worth attending. Joel approached Esben Studio ahead of the first ASD Global Conference with a clear brief. Get on site. Capture everything. Build a content bank that could be used across the website and social channels to promote the brand and drive attendance for future years.
Client
Association of Sporting Directors
Year
2025
Services
Content, Strategy
Three approaches. One story.
We approached the Conference with a structured approach that gave us three distinct content streams - each serving a different purpose in the final content library. Candid coverage from the side of the stage captured the energy, the gravity and the atmosphere of the event as it unfolded. Speakers commanding the room. Audiences with notepads and pens in hand, fully engaged. The kind of moments that communicate the scale of the ASD conference better than any written description could. Vox pop environments gave us something different - authentic reactions from attendees and speakers in their own words. The structured interviews gave us planned, considered conversations with key speakers and figures.
Content built to work beyond the day
The best event content has a shelf life that extends far beyond the event itself. A well-shot conference becomes a marketing asset for the next one - the footage that convinces the next cohort of sporting directors that this is where they need to be, and if they're not, they're missing out. The ASD team are building something significant in world sport. The content we produced gives them the visual foundation to tell that story - to the sporting directors already in the room and to the ones who should be.
